Privacy Policy

Last updated: December 2024

1. Information We Collect

We collect information you provide directly to us, such as:

• Contact Information: Name, email address, phone number
• Technical Information: IP address, browser type, device information
• Usage Data: Pages visited, time spent on site, referral sources
• Cookies: See our Cookies Policy for detailed information

2. How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our casino comparison services
• To send you relevant casino offers and promotions (with your consent)
• To analyse website usage and improve user experience
• To comply with legal obligations and prevent fraud
• To respond to your enquiries and provide customer support

3. Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Legitimate Interest: To operate our comparison service and improve user experience
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with UK gambling and data protection laws
• Contract: To provide services you have requested

4. Information Sharing

We may share your information with:

• Casino Partners: When you click affiliate links, limited information may be shared
• Service Providers: Analytics providers, hosting services, email marketing platforms
• Legal Requirements: When required by law or to protect our rights

We never sell your personal information to third parties.

5. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations (typically 6 years for financial records)
• Resolve disputes and enforce agreements

6. Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (right to be forgotten)
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Restrict: Limit how we process your data
• Withdraw Consent: For consent-based processing

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. For detailed information about our cookie usage, please see our Cookies Policy.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• SSL encryption for data transmission
• Regular security assessments and updates
• Access controls and staff training
• Secure data storage and backup procedures

9. International Transfers

Some of our service providers may be located outside the UK/EEA. When we transfer data internationally, we ensure adequate protection through:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Other appropriate safeguards as required by law

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated "last modified" date.